“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar
Global Head of Enablement at Darktrace, former Head of Enablement and Strategy, Zoom
“Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact. Packed with actionable insights and authentic storytelling, this book is a must-read for enablement and sales leaders looking to future-proof their strategies and build a compelling business case for tech investments.”
Whitney Sieck
CPTD at Enablement Enthusiast, formerly VP of Revenue Enablement, Demandbase and Outreach.io
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM Manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher
CEO, Thatcher Consulting Group, formerly VP Strategic Enablement, Salesforce
Summary
Unlocking the future of sales enablement
The age of AI is disrupting everything— and your enablement strategy is no exception.
With Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, Spekit co-founder and CEO, delivers a wake-up call to enablement leaders and sales leaders, revealing why traditional methods are failing, how to rethink enablement for the modern workforce, and why the clock is ticking on taking action—or being left behind.
Packed with actionable strategies and real-world examples, this book is your guide to driving employee performance and thriving in the era of AI.
Meet Melanie (Mel) Fellay
About the Author
Melanie Fellay, co-founder and CEO of Spekit, is a visionary leader and a passionate advocate for modernizing the workplace. As the author of a new book on Just-in-Time: The Future of Enablement in the world of AI, she is leading the charge to redefine how employees learn and master their roles. Melanie co-founded Spekit to shatter the outdated enablement models of the past by building a platform designed around how people actually learn and need to be enabled in the moment of need. Her work has been recognized by Forbes's "30 Under 30," Entrepreneur's "Top 100 Women of Influence," and other outlets across the globe.
Follow Mel on LinkedIn Learn more
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